MarTech Intelligence Report

Enterprise Identity Resolution Platforms: A Marketer's Guide

Third Edition

MarTech's publication of the "Enterprise Identity Resolution Platforms: A Marketer's Guide" examines the market for identity resolution platforms and the considerations involved in implementation. The 45-page report reviews the growing market for identity resolution platforms, plus the latest trends, opportunities and challenges.

In this report you will learn:
  • Who the leading players are in identity resolution
  • What you should look for in an identity resolution solution
  • What trends are driving the adoption
  • About the capabilities identity resolution solutions provide

Editorial Advisor:
Kim Davis, Editorial Director of MarTech

Research, writing and editing:
Pamela Parker, Senior Editor and Projects Manager, Content Studio, Third Door Media



This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in February and March 2021.

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting an Identity Resolution platform for large and enterprise level organizations
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for Identity Resolution solutions

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Also included in the report are profiles of 10 identity resoluton platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • Acxiom
  • Experian Marketing Services
  • FullContact
  • Infutor
  • LiveRamp
  • Merkle
  • Neustar
  • Oracle Advertising
  • Throtle
  • Valassis

This research report is sponsored by Infutor, Neustar and Acxiom.