MarTech Intelligence Report

Enterprise Identity Resolution Platforms: A Marketer's Guide

Fifth Edition

MarTech's publication of the "Enterprise Identity Resolution Platforms: A Marketer's Guide" examines the market for identity resolution platforms and the considerations involved in implementation. The 55-page report reviews the growing market for identity resolution platforms, plus the latest trends, opportunities and challenges.

In this report you will learn:
  • Who the leading players are in enterprise identity resolution platforms.
  • What you should look for in an identity resolution solution.
  • What trends are driving adoption.
  • About the capabilities identity resolution solutions provide.

Editorial Advisor:
Kim Davis, Editorial Director of MarTech

Research, writing and editing:
Pamela Parker, Research Director, Content Studio, Third Door Media

Third Door Media conducted in-depth interviews with leading vendors and industry experts in the first quarter of 2023. These, in addition to third-party research, form the basis for this report.

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting an Identity Resolution platform for large and enterprise level organizations.
  • Analysts and vendors looking for current intelligence about this dynamic marketplace.
  • Anyone who needs to be up to speed on the key players and major trends in the market for Identity Resolution solutions.


Also included in the report are profiles of 14 identity resoluton platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • Acxiom
  • Adstra
  • Amperity
  • Experian
  • FullContact
  • LiveRamp
  • Merkle
  • Near
  • Stirista
  • TransUnion
  • Treasure Data
  • Vericast
  • Verisk
  • Zeta Global

This research report is sponsored by LiveRamp, Acxiom and TransUnion.