MarTech Intelligence Report

Enterprise Identity Resolution Platforms: A Marketer's Guide

First Edition

MarTech Today's publication of the "Enterprise Identity Resolution Platforms: A Marketer's Guide" examines the market for identity resolution platforms and the considerations involved in implementation. The 42-page report reviews the growing market for identity resolution platforms, plus the latest trends, opportunities and challenges.

In this report you will learn:
  • Who the leading players are in identity resolution
  • What you should look for in an identity resolution solution
  • What trends are driving the adoption
  • About the capabilities identity resolution solutions provide

Editorial Advisor:
Edward Allburn, President & CEO, DataDelta Inc.

Karen Burka, Senior Research Consultant, Third Door Media
Emily Fraser Voigt, Freelance Writer

Claire Schoen, Director, Marketing Services Content, Third Door Media

This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in January 2019.

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting an Identity Resolution platform for large and enterprise level organizations
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for Identity Resolution solutions


Also included in the report are profiles of 13 integration platform as a service vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • Acxiom
  • Drawbridge
  • Experian
  • FullContact
  • Infutor
  • LiveRamp
  • Merkle
  • Oracle Data Cloud
  • Signal
  • SmarterHQ
  • Tapad
  • Valassis Digital

This research report is sponsored by Infutor and Merkle.