MarTech Intelligence Report

Identity Resolution Platforms: A Marketer's Guide

MarTech's publication of the "Identity Resolution Platforms: A Marketer's Guide" examines the market for identity resolution platforms and the considerations involved in implementation. The 54-page report reviews the growing market for identity resolution platforms, plus the latest trends, opportunities and challenges.

In this report you will learn:
  • Who the leading players are in identity resolution platforms.
  • What you should look for in an identity resolution solution.
  • What trends are driving adoption.
  • About the capabilities identity resolution solutions provide.
  • How the boom in artificial intelligence and machine learning is impacting the identity resolution market.

Editorial Adviser:
Kim Davis, Editor-at-Large, MarTech

Research, writing and editing:
Pamela Parker, Research Director, Content Studio, Third Door Media

Third Door Media conducted in-depth interviews with leading vendors and industry experts in the fourth quarter of 2023. These, in addition to third-party research, form the basis for this report.


Also included in the report are profiles of 12 identity resolution platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • Acxiom
  • Adstra
  • Amperity
  • FullContact
  • Intent IQ
  • LiveRamp
  • Merkle
  • Stirista
  • TransUnion
  • Treasure Data
  • Verisk
  • Zeta Global

This research report is sponsored by LiveRamp.