MarTech's latest publication of the "Customer Data Platforms: A Marketer’s Guide" examines the market for customer data platforms and the considerations involved in implementation. The 77-page report reviews the growing market for customer data platforms, plus the latest trends, opportunities and challenges.

In this report you will learn:
  • Who the leading players are in enterprise customer data platforms
  • What you should look for in a customer data solution
  • What trends are driving the adoption of customer data platforms
  • About the capabilities enterprise customer data platforms provide

Also included in the report are profiles of 21 CDP vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • Acquia
  • Acxiom
  • Adobe
  • Algonomy
  • Amperity
  • Bloomreach
  • BlueConic
  • Blueshift
  • BlueVenn
  • Dun and Bradstreet
  • Ensighten
  • Lytics
  • Optimove
  • PwC
  • Salesforce
  • SAP
  • SessionM
  • Tealium
  • Treasure Data
  • Twilio Segment
  • Zeta

This report is sponsored by Tealium, Treasure Data, BlueConic, Acxiom, Bloomreach, and Customer Link, a PwC Product