Unified, accessible customer data has become an essential building block for brand marketing success; additionally, consumers expect consistent, personalized messaging across channels, even as they add new devices and touchpoints to their purchase journeys.

CDPs have emerged as an important tool for customer data management, where they serve as the “single source of truth” for the profiles of known and anonymous individuals. CDPs unify and normalize first-party customer data, improving data accuracy, targeting relevance and marketing campaign velocity.

If you are considering a CDP, MarTech's "Customer Data Platforms: A Marketer’s Guide" will help you decide whether you need one and which is best for you. The report includes market trends, profiles or leading vendors, capabilities comparisons, and recommended steps for making an informed purchase decision.

This report is sponsored by Tealium, Acxiom, Bloomreach, Amperity, Salesforce, and Customer Link, a PwC Product