MarTech Intelligence Report
Customer Data Platforms: A Marketer’s Guide

New report – Fourth Edition

MarTech's "Customer Data Platforms: A Marketer’s Guide" examines the market for customer data platforms and the considerations involved in implementation. The 76-page report reviews the growing market for customer data platforms solutions, plus the latest trends, opportunities and challenges.

In this report you will learn:
  • Who the leading players are in customer data platforms
  • What you should look for in a customer data platform
  • What trends are driving the adoption of customer data platforms
  • About the capabilities customer data platform solutions provide

Editorial Advisors:
David Raab, Founder, CDP Institute
Craig Howard , Chief Solutions Architect, Merkle

Author, Editor and Researcher:
 Pamela Parker, Research Director, Content Studio, Third Door Media

This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in November and December 2020.

Who should read this report:
  • Internet marketers and agencies doing their due diligence in selecting a customer data platform for large and enterprise level organizations
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for customer data platforms


Also included in the report are profiles of 22 CDP vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • Acquia
  • ActionIQ
  • Adobe Real-time CDP
  • Amperity
  • BlueConic
  • Blueshift
  • BlueVenn
  • Dun and Bradstreet
  • Ensighten
  • Exponea (Acq. by Bloomreach)
  • Lytics
  • Manthan Software
  • Optimove
  • PwC
  • QuickPivot
  • RedPoint Global
  • SAP SE
  • Segment
  • SessionM
  • Tealium
  • Treasure Data
  • Velocidi

This research report is sponsored by Tealium, Treasure Data, BlueConic, BlueVenn, Dun & Bradstreet, and Customer Link, a PwC Product.