MarTech Intelligence Report
Customer Data Platforms: A Marketer’s Guide

New report – Third Edition

MarTech Today's publication of the "Customer Data Platforms: A Marketer’s Guide " examines the market for customer data platforms and the considerations involved in implementation. The 74-page report reviews the growing market for customer data platforms solutions, plus the latest trends, opportunities and challenges.

In this report you will learn:
  • Who the leading players are in customer data platforms
  • What you should look for in a customer data platform
  • What trends are driving the adoption of customer data platforms
  • About the capabilities customer data platform solutions provide

Editorial Advisors:
David Raab, Founder, CDP Institute
Craig Howard , Chief Solutions Architect, Merkle

Author, Editor and Researcher:
 Pamela Parker, Research Director, Content Studio, Third Door Media


This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in May and June 2020.

Who should read this report:
  • Internet marketers and agencies doing their due diligence in selecting a customer data platform for large and enterprise level organizations
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for customer data platforms

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Also included in the report are profiles of 23 CDP vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • Acquia
  • ActionIQ
  • Adobe Real-time CDP
  • Amperity
  • Arm Treasure Data
  • Ascent360
  • BlueConic
  • BlueVenn
  • Ensighten
  • Exponea
  • Lattice Engines
  • Lytics
  • Manthan Software
  • mParticle
  • NGDATA
  • Optimove
  • QuickPivot
  • Redpoint Global
  • Segment
  • SessionM
  • Tealium
  • Velocidi
  • Zylotech

This research report is sponsored by Tealium, Blueconic, Arm Treasure Data, Segment, and BlueVenn.