MarTech Intelligence Report
Enterprise Customer Data Platforms: A Marketer’s Guide

New report – First Edition

MarTech Today's first publication of the "Enterprise Customer Data Platforms: A Marketer’s Guide " examines the market for customer data platforms and the considerations involved in implementation. The 48-page report reviews the growing market for customer data platforms solutions, plus the latest trends, opportunities and challenges.

In this report you will learn:
  • Who the leading players are in customer data platforms
  • What you should look for in a customer data platform
  • What trends are driving the adoption of customer data platforms
  • About the capabilities customer data platform solutions provide

Editorial Advisor:
David Raab, Founder, CDP Institute

Research/Writers:
Karen Burka, Senior Research Consultant, Third Door Media
Brian Kelly, Principal, Candlewood Creative

Editor:
Claire Schoen, Director, Marketing Services Content, Third Door Media


This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in June and July 2018.

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a customer data platform for large and enterprise level organizations
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for customer data platforms

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Also included in the report are profiles of 22 CDP vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • ActionIQ
  • AgilOne
  • Amperity
  • Ascent360
  • BlueConic
  • BlueVenn
  • Datorama
  • Ensighten
  • Evergage
  • Lattice Engines
  • Lytics
  • mParticle
  • ONEcount
  • QuickPivot
  • Radius
  • Segment
  • SessionM
  • Tealium
  • Treasure Data
  • Velocidi
  • Zaius
  • Zylotech

This research report is sponsored by Ascent360, Radius, Telium and Blueconic.