MarTech Intelligence Report
Customer Data Platforms: A Marketer’s Guide

MarTech's "Customer Data Platforms: A Marketer’s Guide" examines the market for customer data platforms and the considerations involved in implementation. The 75-page report reviews the growing market for customer data platform, plus the latest trends, opportunities and challenges with a special focus on how the growth of artificial intelligence and machine learning are impacting the development of the category.

In this report you will learn:
  • Who the leading players are in customer data platforms.
  • What you should look for in a customer data platform.
  • What trends are driving the adoption of customer data platforms.
  • About the capabilities customer data platform solutions provide.
  • About how AI and machine learning are being employed to boost the functionality of CDPs, and how the growth of these technologies is expected to impact future development.

Editorial advisor:
Kim Davis, Editor at Large, MarTech, Third Door Media

Writer, Editor and Analyst:
Pamela Parker, Research Director, Third Door Media


The report was prepared by conducting interviews with and collecting survey responses from leading vendors and industry experts. Interviews took place in the fourth quarter of 2023. These, in addition to third-party research, form the basis for this report.

Who should read this report:
  • Internet marketers and agencies doing their due diligence in selecting a customer data platform for large and enterprise level organizations.
  • Analysts and vendors looking for current intelligence about this dynamic marketplace.
  • Anyone who needs to be up to speed on the key players and major trends in the market for customer data platforms.

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Also included in the report are profiles of 20 CDP vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • Acquia CDP
  • ActionIQ
  • Adobe
  • Amperity
  • Bloomreach
  • BlueConic
  • Blueshift
  • Celebrus
  • Dun & Bradstreet
  • Lytics
  • Optimove
  • Redpoint Global
  • Resulticks
  • Salesforce
  • SAS
  • Simon Data
  • Tealium
  • Treasure Data
  • Twilio Segment
  • Zeta

This research report is sponsored by Tealium and Salesforce.