MarTech Intelligence Report
Customer Data Platforms: A Marketer’s Guide

New report – Fifth Edition

MarTech's publication of the "Customer Data Platforms: A Marketer’s Guide" examines the market for customer data platforms and the considerations involved in implementation. The 77-page report reviews the growing market for customer data platforms solutions, plus the latest trends, opportunities and challenges.

In this report you will learn:
  • Who the leading players are in customer data platforms
  • What you should look for in a customer data platform
  • What trends are driving the adoption of customer data platforms
  • About the capabilities customer data platform solutions provide

Editorial Advisors:
Kim Davis , Editorial Director, MarTech, Third Door Media

Author, Editor and Researcher:
 Pamela Parker, Research Director, Content Studio, Third Door Media

This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in September through December 2021.

Who should read this report:
  • Internet marketers and agencies doing their due diligence in selecting a customer data platform for large and enterprise level organizations
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for customer data platforms


Also included in the report are profiles of 21 CDP vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • Acquia
  • Acxiom
  • Adobe
  • Algonomy
  • Amperity
  • Bloomreach
  • BlueConic
  • Blueshift
  • BlueVenn
  • Dun and Bradstreet
  • Ensighten
  • Lytics
  • Optimove
  • PwC
  • Salesforce
  • SAP
  • SessionM
  • Tealium
  • Treasure Data
  • Twilio Segment
  • Zeta

This research report is sponsored by Acxiom, Bloomreach, BlueConic, Salesforce, Tealium, Treasure Data, Zeta Global, and Customer Link, a PwC Product.