MarTech Intelligence Report
Account-Based Marketing Tools: A Marketer’s Guide

New report – First Edition

MarTech's first publication of the "Account-Based Marketing Tools: A Marketer’s Guide" examines the market for ABM tools and the considerations involved in implementation. The 60-page report reviews the growing market for ABM solutions, plus the latest trends, opportunities and challenges.

In this report you will learn:
  • Who the leading players are in ABM
  • What you should look for in an ABM solution
  • What trends are driving the adoption of ABM software
  • About the capabilities ABM solutions provide

Editorial Advisor:
Kathy Macchi, VP, Consulting Services, Inverta

Karen Burka, Senior Research Consultant, Third Door Media
Emily Fraser VoigtFreelance Writer/Editor

Claire Schoen, Director, Content Marketing Services, Third Door Media

This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in March and April 2018.

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting an ABM solution for large and enterprise level organizations
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for ABM software


Also included in the report are profiles of 22 account-based management vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • AdDaptive Intelligence
  • Agent3
  • Bizible
  • Bombora
  • Demandbase
  • Dun & Bradstreet DataVision
  • Engagio
  • HG Data
  • InsideView
  • Kwanzoo
  • LeanData
  • LinkedIn
  • Madison Logic
  • Marketo ABM
  • MRP
  • Radius
  • ReachForce
  • Salesforce Pardot (including Einstein ABM)
  • TechTarget
  • Terminus
  • Triblio
  • ZenIQ
  • ZoomInfo

This research report is sponsored by Salesforce Pardot, Marketo and LeanData.