MarTech Intelligence Report
Enterprise Personalization Platforms: A Marketer’s Guide

Second Edition

In this report you will learn:

  • What are the capabilities of digital personalization tools
  • How to evaluate  digital personalization software
  • Who are some of the key providers of digital personalization software
  • Why  digital personalization software is ‘must-have’ for many digital marketers

Editorial Advisor:
Anand Thaker, CEO, IntelliPhi

Research/Writer:
Emily Fraser Voigt, Freelance Writer

Editor:
Karen Burka, Senior Research Consultant, Third Door Media


Third Door Media conducted numerous in-depth interviews with leading vendors and industry experts in September and October 2018. These, in addition to third-party research, form the basis for this report

Who should read this report:

  • Digital marketers and agencies doing their due diligence in selecting digital personalization tools for large and enterprise level organizations
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for digital personalization tools

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Also included in the report are profiles of 20 enterprise personlization platforms vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. Vendors profiled in this report:

Vendors profiled in this report:  
  • [24]7.ai
  • AB Tasty
  • Adobe Target
  • Certona
  • Dynamic Yield
  • Evergage
  • Fresh Relevance
  • Google Optimize 360
  • IBM Watson Marketing
  • Intellimize
  • LiftIgniter
  • Marketo Engagement Platform
  • Monetate
  • NextUser
  • Optimizely
  • Oracle Maxymiser
  • Qubit
  • Salesforce Marketing Cloud
  • SAP
  • SAS Customer Intelligence 360

This research report is sponsored by MarTech Today.

This report is sponsored by MarTech Today.