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MarTech Intelligence Report
Video Marketing Software: A Marketer's Guide

New report – First Edition

In this report you will learn:

  • About six core elements of video marketing
  • What are the capabilities of video marketing software
  • How to evaluate video marketing software
  • Who are some of the key providers of video marketing software
  • Why video marketing software is ‘must-have’ for many digital marketers

Also included in the report are profiles of 17 video marketing software platforms vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. Vendors profiled in this report:

  • Adobe Experience Manager
  • Brightcove
  • HapYak Interactive Video
  • JW Player
  • Kaltura
  • Ooyala
  • Playwire
  • Ramp
  • SproutVideo
  • SundaySky
  • TwentyThree
  • Ustream, an IBM company
  • uStudio
  • Videolicious
  • Vidyard
  • vzaar
  • Wistia

Editorial Advisor:
Mark Robertson, Founder, ReelSEO (now Tubular Insights)

Karen Burka, Senior Research Consultant, Third Door Media
Emily Fraser Voigt, Freelance Writer

Claire Schoen, Director Marketing Services Content, Third Door Media

This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and through independent research. Interviews took place in October and November 2016.

Who should read this report:

  • Digital marketers and agencies doing their due diligence in selecting video marketing software platforms for large and enterprise level organizations
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for video marketing software

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