Enterprise Digital Analytics Platforms:

A Marketer's Guide

B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide

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Marketing Land's publication of the "Enterprise Digital Analytics Platforms: A Marketer's Guide" examines the market for digital analytics platforms and the considerations involved in implementation. The 42-page report reviews the growing market for digital analytics platforms, plus the latest trends, opportunities and challenges.

In this report you will learn: 

  • Who the leading players are in enterprise digital analytics 
  • What you should look for in a digital analytics solution  
  • What trends are driving the adoption of enterprise digital analytics platforms
  • About the capabilities digital analytics platforms provide

Also included in the report are profiles of  leading enterprise digital analytics vendors, pricing, capabilities, and recommended steps for evaluating and purchasing.

Vendors profiled in this report:  
  • Adobe Analytics
  • AT Internet
  • comScore
  • Google Analytics 360 Suite
  • IBM Digital Analytics
  • Jumpshot
  • Kissmetrics
  • Localytics
  • Mixpanel
  • Nielsen
  • Oracle Marketing Cloud
  • Salesforce
  • SAS Customer Intelligence 360
  • Webtrekk 
  • Webtrends
  • Woopra

Who should read this report:

  • Marketers and agencies doing their due diligence in selecting a digital analytics platform for large and enterprise level organizations
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for digital analytics software


This research report is sponsored by Conductor and Linkdex

This research report is sponsored by Jumpshot.

Editorial Advisors:
David Booth, Co-founder and Partner, Cardinal Path

Brian Kelly, Principal, Candlewood Creative
Karen Burka,  Senior Research Consultant, Third Door Media

Editor: Claire Schoen, Director, Marketing Services Content, Third Door Media

This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in May 2016.