Enterprise Paid Media Campaign Management Platforms: A Marketer's Guide

Sixth Edition, 2016

Enterprise Call Analytics Platforms 2015: A Marketer’s Guide

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Marketing Land's latest publication of the "Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide" examines the market for paid media campaign management platforms and the considerations involved in implemention. The 54-page report reviews the growing market for paid media campaign management platforms, plus the latest trends, opportunities and challenges.

In this report you will learn: 

  • Who the leading players are in paid media campaign management platforms
  • What you should look for in a paid media campaign management solution 
  • What trends are driving the adoption of paid media campaign management platforms
  • About the capabilities paid media campaign management platforms provide

Also included in the report are profiles of 9 leading paid media campaign management platforms vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:  
  • [24]7 Customer Acquisition Cloud
  • Acquisio
  • Adobe Advertising Cloud
  • AdStage
  • DoubleClick Search
  • Kenshoo
  • Marin Software
  • QuanticMind
  • SearchForce

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a paid media campaign management platform for large and enterprise level organizations
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for paid media campaign management software


This research report is sponsored by Conductor and Linkdex

This research report is sponsored by Adobe and Salesforce - Pardot.

Editorial Advisors:
Joe Kerschbaum, VP, Client Services, 3Q Digital
Ginny Marvin, Paid Media Reporter, Third Door Media
Karen Burka, Senior Research Consultant
Claire Schoen, Director, Marketing Services Content, Third Door Media
This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in August 2017.

This research report is sponsored by 24/7.

Enterprise Paid Media Campaign Management Platforms: A Marketer's Guide

Seventh Edition

This research report is sponsored by 24/7