This research report is sponsored by Salesforce and Dotdigital.
Marketing automation platforms are designed to streamline workflows, improve efficiency, and support scalable, personalized engagement. Yet many organizations continue to struggle with underutilized tools, fragmented processes, and unmet expectations.
MarTech's latest publication of the "Marketing Automation Platforms: A Marketer’s Guide" explores why these platforms remain the most frequently replaced technology in the martech stack—and what marketers can do differently to drive real value.
This comprehensive guide includes:
- Key trends shaping the marketing automation landscape in 2025
- Insights into platform capabilities, AI integration, and vendor differentiation
- Side-by-side comparisons of leading marketing automation platforms
- A four-step framework for evaluating and selecting the right solution
- Considerations to help avoid common implementation pitfalls
Whether you are reassessing your current solution or planning a new investment, this report provides the information needed to make a confident, informed decision.