MarTech's latest publication of the "Marketing Automation Platforms: A Marketer’s Guide" examines the market for marketing automation platforms and the considerations involved in implementation. The 44-page report reviews the growing market for marketing automation platforms, plus the latest trends, opportunities and challenges.

In this report you will learn: 

  • What factors are driving marketing automation platform use.
  • What capabilities do marketing automation platforms provide?
  • Does my company need a marketing automation platform?
  • Who are the leading players in marketing automation platform?
  • How do I evaluate which platform is best for my business?

Also included in the report are profiles of 11 leading marketing automation platforms vendors, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:  
  • Acoustic
  • Acquia
  • ActiveCampaign
  • Act-On
  • Adobe Marketo Engage
  • Bloomreach
  • Constant Contact
  • Marigold
  • Oracle Marketing
  • Salesforce Marketing Cloud Account Engagement
  • SugarCRM

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a marketing automation platform for large and enterprise level organizations.
  • Analysts and vendors looking for current intelligence about this dynamic marketplace.
  • Anyone who needs to be up to speed on the key players and major trends in the market for a marketing automation platform.
Editorial Adviser:
Kim Davis, Editor at Large, MarTech, Third Door Media

Writer, Editor and Analyst:
Pamela Parker, Research Director, Third Door Media

This report was prepared by conducting in-depth interviews with leading vendors and industry experts in the fourth quarter of 2023. These, in addition to third-party research, form the basis for this report.

This report is sponsored by Salesforce