Marketing automation platforms help businesses identify potential customers and automate the process of nurturing the leads using channels like email, social media, webpages and display ads. These platforms integrate tightly with CRMs and CDPs, collecting more data about leads to fuel insights and further personalization, often with the assistance of AI and machine learning.

They are often overlooked by marketers amid the chase after the shiny new thing. They are taken for granted in part because of their ubiquity and critical importance as the central hub of many businesses’ marketing stacks.

MarTech's B2B Marketing Automation Platforms: A Marketer's Guide examines the market for these tools. The 44-page report reviews the growing market for B2B marketing automation platforms, plus the latest trends, opportunities and challenges. Also included are profiles of 10 leading vendors, capabilities comparisons and recommended steps for evaluating and purchasing.

This report is sponsored by Salesforce