Marketing automation platforms are critical for many businesses, offering numerous benefits by streamlining manual tasks,including lead management, campaign development and landing page creation.

MarTech's Marketing Automation Platforms: A Marketer’s Guide examines the market for these tools. The 44-page report reviews the growing market for marketing automation platforms, plus the latest trends, opportunities and challenges.

In this report you will learn:
  • What factors are driving marketing automation platform use.
  • What capabilities do marketing automation platforms provide?
  • Does my company need a marketing automation platform?
  • Who are the leading players in marketing automation platform?
  • How do I evaluate which platform is best for my business?
Also included in the report are profiles of 11 leading marketing automation platforms vendors, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:  
  • Acoustic
  • Acquia
  • ActiveCampaign
  • Act-On
  • Adobe Marketo Engage
  • Bloomreach
  • Constant Contact
  • Marigold
  • Oracle Marketing
  • Salesforce Marketing Cloud Account Engagement
  • SugarCRM


This report is sponsored by Salesforce and Act-On