Marketing automation platforms are critical for many businesses, offering numerous benefits by streamlining manual tasks,including lead management, campaign development and landing page creation.
MarTech's Marketing Automation Platforms: A Marketer’s Guide examines the market for these tools. The 44-page report reviews the growing market for marketing automation platforms, plus the latest trends, opportunities and challenges.
In this report you will learn:
- What factors are driving marketing automation platform use.
- What capabilities do marketing automation platforms provide?
- Does my company need a marketing automation platform?
- Who are the leading players in marketing automation platform?
- How do I evaluate which platform is best for my business?
Vendors profiled in this report: |
- Acoustic
- Acquia
- ActiveCampaign
- Act-On
- Adobe Marketo Engage
- Bloomreach
- Constant Contact
- Marigold
- Oracle Marketing
- Salesforce Marketing Cloud Account Engagement
- SugarCRM
This report is sponsored by Salesforce and Act-On