B2B Marketing Automation Platforms: A Marketer's Guide

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MarTech's latest publication of the "B2B Marketing Automation Platforms: A Marketer's Guide" examines the market for marketing automation platforms and the considerations involved in implementation. The 42-page report reviews the growing market for B2B marketing automation platforms, plus the latest trends, opportunities and challenges.

In this report you will learn: 

  • What factors are driving B2B marketing automation platform use?
  • What capabilities do B2B marketing automation platforms provide?
  • Does my company need a marketing automation platform?
  • Who are the leading players in B2B marketing automation?
  • How do I evaluate which platform is best for my business?

Also included in the report are profiles of 13 leading B2B marketing automation platforms vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a B2B marketing automation platform for large and enterprise level organizations
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for B2B marketing automation software


This research report is sponsored by Conductor and Linkdex

This research report is sponsored by SharpSpring and Salesforce

Editorial Advisor:
Kim Davis, Editorial Director of MarTech
Writer, Editor and Analyst:
Pamela Parker, Research Director, Third Door Media
This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in November and December 2020.

Vendors profiled in this report:  
  • Acoustic
  • Act-On Software
  • Autopilot
  • HubSpot
  • iContact
  • Keap (formerly Infusionsoft)
  • Mailchimp
  • Marketo
  • Mautic
  • Oracle Eloqua
  • Salesforce Pardot
  • SharpSpring
  • Sugar Market (formerly Salesfusion)