B2B Marketing Automation Platforms: A Marketer's Guide

* All Fields Required

Updated for 2019

MarTech Today's latest publication of the "B2B Marketing Automation Platforms: A Marketer's Guide" examines the market for marketing automation platforms and the considerations involved in implementation. The 48-page report reviews the growing market for B2B marketing automation platforms, plus the latest trends, opportunities and challenges.

In this report you will learn: 

  • Who the leading players are in B2B marketing automation platforms
  • What you should look for in a marketing automation solution 
  • What trends are driving the adoption of marketing automation platforms
  • About the capabilities B2B marketing automation platforms provide

Also included in the report are profiles of 14 leading B2B marketing automation platforms vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a B2B marketing automation platform for large and enterprise level organizations
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for B2B marketing automation software


This research report is sponsored by Conductor and Linkdex

This research report is sponsored by Salesforce Pardot and SharpSpring

Editorial Advisor:
Anand Thaker, CEO, IntelliPhi
Emily Fraser Voigt, Freelance Writer & Editor, www.efveditorial.com
Sharon Goldman, Freelance Writer, www.sharongoldmancontent.com
Claire Schoen, Director, Marketing Services Content, Third Door Media
This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in January and February 2019.

Vendors profiled in this report:  
  • Act-On Software
  • Acoustic
  • Autopilot HQ
  • Higher Logic
  • HubSpot
  • iContactPro
  • Infusionsoft by Keap
  • MailChimp
  • Marketo
  • Mautic
  • Oracle Eloqua
  • Salesforce Pardot
  • Salesfusion
  • SharpSpring

B2B Marketing Automation Platforms: A Marketer's Guide

Seventh Edition