B2B Marketing Automation Platforms: A Marketer's Guide

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MarTech Today's latest publication of the "B2B Marketing Automation Platforms: A Marketer's Guide" examines the market for marketing automation platforms and the considerations involved in implementation. The 50-page report reviews the growing market for B2B marketing automation platforms, plus the latest trends, opportunities and challenges.

In this report you will learn: 

  • What factors are driving B2B marketing automation platform use
  • What capabilities do B2B marketing automation platforms provide?
  • Does my company need a marketing automation platform?
  • Who are the leading players in B2B marketing automation?
  • How do I evaluate which platform is best for my business?

Also included in the report are profiles of 13 leading B2B marketing automation platforms vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a B2B marketing automation platform for large and enterprise level organizations
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for B2B marketing automation software


This research report is sponsored by Conductor and Linkdex

This research report is sponsored by SharpSpring, Salesforce and Marketo, An Adobe Company

Editorial Advisor:
Anand Thaker, Principal, IntelliPhi
Susan Kuchinskas, Researcher
Joe Pinciaro, Researcher
Pamela Parker, Senior Editor and Projects Manager, Third Door Media
This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in January and February 2020.

Vendors profiled in this report:  
  • Acoustic
  • Act-On Software
  • Autopilot HQ
  • HubSpot
  • iContact
  • Keap (formerly known as Infusionsoft)
  • Mailchimp
  • Marketo
  • Mautic
  • Oracle Eloqua
  • Salesforce Pardot
  • Sugar Markets (Formerly Salesfusion)
  • SharpSpring

B2B Marketing Automation Platforms: A Marketer's Guide

Eighth Edition