The vast majority of consumers turn to search engines like Google to discover, research, and purchase products or services. Studies show that over 60% of all website traffic originates from organic search results, and 91.5% of all clicks occur on the first page of search results.
By ranking higher in organic search results, companies can attract more qualified website visitors who are actively searching for their products or services. This increased visibility leads to higher website traffic, improved brand awareness, and ultimately, more conversions and revenue.
MarTech's latest publication of "Enterprise SEO Platforms: A Marketer’s Guide" examines the market for SEO platforms and the considerations involved in implementation. This report reviews the latest trends and includes profiles of leading vendors, pricing, capabilities, and recommended steps for evaluating and purchasing.
Vendors profiled in this report:
- Ahrefs
- ALPS
- Botify
- BrightEdge
- Conductor
- Dragon Metrics
- Lumar
- Moz Pro
- Pi Datametrics
- Semrush
- seoClarity
- SE Ranking
- Serpstat
- Siteimprove
- STAT Search Analytics
- WebCEO
Editorial Advisers:
Kim Davis, Editor-at-Large, MarTech, Third Door Media
Danny Goodwin, Managing Editor, Search Engine Land and SMX, Third Door Media
Barry Schwartz, Contributing Editor, Search Engine Land, and Proprietor, RustyBrick
Research, Writing and Editing:
Pamela Parker, Research Director, Content Studio, Third Door Media
Research:
Allison Lofaro, Director of Event and Client Success, Third Door Media
Karen DeWeese, VP of Event and Client Success, Third Door Media
Third Door Media conducted in-depth interviews with leading vendors and industry experts in the first quarter of 2024. These, in addition to third-party research, form the basis for this report.
This research report is sponsored by Conductor and STAT Search Analytics.