Even before the coronavirus pandemic disrupted American lives and businesses, the telephone – particularly the smartphone – had become an integral part of the consumer purchase journey. When faced with the worst public health crisis in more than a century, U.S. consumers used the telephone more than ever before.
More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses
MarTech's "Enterprise Call Analytics Platforms: A Marketer’s Guide" examines the market for call analytics platforms and the considerations involved in selection and implementation. This 41-page report includes use cases, benefits, capabilities, and leading vendor profiles.
This report is sponsored by Invoca, CallRail, Smith.ai and Ringba