For the vast majority of customers (both consumers and business buyers), talking on the phone to a person who can answer their questions is one of their preferred ways of interacting with businesses. Phone calls provide businesses with an opportunity to offer deep in-the-funnel prospects fast answers, connections to real people and the type of detailed
information that plays an important role in high-consideration purchases

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses