What goes into a successful local marketing campaign? Best practices that have emerged focus on these five campaign elements:

  • Listing management.
  • Local SEO.
  • Local landing pages.
  • Reputation management.
  • Paid search and social media.

MarTech Today’s publication of the " Local Marketing Solutions for Multi-Location Businesses: A Marketer’s Guide" examines these 5 critical elements for local marketing success and reviews the growing market for local marketing solutions, including the latest trends, opportunities and challenges for brands marketing locally

Also included in the report are profiles of 21 leading local marketing solution vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

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This research report is sponsored by Soci and Silvercrest.