Enterprise Web Analytics Platforms 2015: A Marketer's Guide

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Marketing Land's latest publication of the "Enterprise Web Analytics Platforms 2015: A Marketer's Guide" examines the market for web analytics platforms and the considerations involved in implemention. The 37-page report reviews the growing market for web analytics platforms, plus the latest trends, opportunities and challenges.

In this report you will learn: 

  • Who the leading players are in enterprise web analytics
  • What you should look for in a web analytics solution 
  • What trends are driving the adoption of enterprise web analytics platforms
  • About the capabilities enterprise web analytics platforms provide

Also included in the report are profiles of 7 leading enterprise web analytics vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.

Editorial Advisors:
Michael Rappa, Ph.D, Goodnight Director and Distinguished University Professor, Institute for Advanced Analytics, NCSU; Digital Analytics Association Board
Annie Cushing, Author “Annielytics” blog

Brian Kelly, Principal, Candlewood Creative
Karen Burka, Senior Research Consultant

Claire Schoen, VP, Marketing Services, Third Door Media

This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in May and June 2015.

Vendors profiled in this report:
  • Adobe Analytics
  • AT Internet
  • comScore Digital Analytix® Enterprise
  • Google Analytics Premium 
  • IBM Digital Analytics 
  • Webtrekk 
  • Webtrends

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a web analytics platform for large and enterprise level organizations
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for web analytics software