Enterprise Web Analytics Platforms 2015: A Marketer's Guide
Marketing Land's latest publication of the "Enterprise Web Analytics Platforms 2015: A Marketer's Guide" examines the market for web analytics platforms and the considerations involved in implemention. The 37-page report reviews the growing market for web analytics platforms, plus the latest trends, opportunities and challenges.
In this report you will learn:
Also included in the report are profiles of 7 leading enterprise web analytics vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.
Michael Rappa, Ph.D, Goodnight Director and Distinguished University Professor, Institute for Advanced Analytics, NCSU; Digital Analytics Association Board
Annie Cushing, Author “Annielytics” blog
Brian Kelly, Principal, Candlewood Creative
Karen Burka, Senior Research Consultant
Claire Schoen, VP, Marketing Services, Third Door Media
This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in May and June 2015.
|Vendors profiled in this report:|
Who should read this report: