Personalization at scale is a major undertaking for any brand. Many add some personalization capabilities where they can but fail to make the broader transformation that enables a full and robust personalization program.

To help you make a strong start, this playbook provides a proven roadmap with five key strategies that pave the way to success. It also shows how the Adobe Experience Platform and Experience Cloud help you quickly put these strategies into action – and build the three primary components of a world-class personalization program:

• Identity and insights
• Commerce and customer journeys
• Content at scale

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Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. Merkle has more than 16,000 employees in 30+ countries throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit

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