2022 Playbook Transform with Google

Putting Google at the core of your technology stack is the best way to accelerate digital transformation and shape the digital behavior of your audiences.

Today’s

data privacy revolution is turning first-party data into prime business currency. This means digital maturity is more critical than ever before, as Google technology platforms continue to be a catalyst for digital transformation.

Learn how these four components unlock the path to fast-track transformation:

Transformation Roadmap
Google Marketing Platform Implementation and Optimization
First-Party Data Integration and Onboarding
Activation and Measuring Effectiveness

Download The Guide

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Merkle is a leading data-driven customer experience management company with a 32-year track record of helping the world’s best brands deliver hyper-personalized customer experiences. Our heritage in data, analytics, and technology underpins the experience-based marketing strategies that build enduring customer relationships and drive competitive advantage for the brands we serve.