Putting Google at the core of your technology stack is the best way to accelerate digital transformation and shape the digital behavior of your audiences.

Today’sMER_2204_PybkGoogle_cover.png data privacy revolution is turning first-party data into prime business currency. This means digital maturity is more critical than ever before, as Google technology platforms continue to be a catalyst for digital transformation.

Learn how these four components unlock the path to fast-track transformation:
  • Transformation Roadmap
  • Google Marketing Platform Implementation and Optimization
  • First-Party Data Integration and Onboarding
  • Activation and Measuring Effectiveness

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Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. Merkle has more than 16,000 employees in 30+ countries throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com

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