There is a growing demand for an agile data platform that can help marketers power customer experiences in a more relevant way. Google Cloud Platform (GCP) has come onto the scene to help with just that. This suite of services offered within one platform allows organizations to start building an intelligent data lake accessibly, flexibly, and quickly, to make better-informed business decisions, drive innovation, and make data accessible across the entire organization.

Download the ebook to learn:
  • Benefits of the Google Cloud Platform as an intelligent data lake
  • The organizational approach of implementing GCP
  • Disadvantages of legacy systems
  • Key use cases for GCP

Download The Guide


Merkle is a leading data-driven customer experience management company with a 32-year track record of helping the world’s best brands deliver hyper-personalized customer experiences. Our heritage in data, analytics, and technology underpins the experience-based marketing strategies that build enduring customer relationships and drive competitive advantage for the brands we serve.

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