There is a growing demand for an agile data platform that can help marketers power customer experiences in a more relevant way. Google Cloud Platform (GCP) has come onto the scene to help with just that. This suite of services offered within one platform allows organizations to start building an intelligent data lake accessibly, flexibly, and quickly, to make better-informed business decisions, drive innovation, and make data accessible across the entire organization.

Download the ebook to learn:
  • Benefits of the Google Cloud Platform as an intelligent data lake
  • The organizational approach of implementing GCP
  • Disadvantages of legacy systems
  • Key use cases for GCP

Download The Guide


Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. Merkle has more than 16,000 employees in 30+ countries throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit

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