If you’re like other companies, your marketing stack is a hodgepodge. You have a CRM from one vendor, an email tool from another, a homegrown database or application, plus a handful of smaller plug-ins that perform simple tasks like load data from one tool to another. When you stitch together a bunch of single-point solutions like this, you can end up creating a real monster – a FrankenStack!

Did you know:
  • The average company runs ~14 products per stack
  • Only 3% of marketers say their stacks are adequately connected
  • Just a 10% slowdown or lag in application performance can cost a 300-employee company $6,000 per day. That’s $150,000 per year.

Even if you’re a 1/4 of this size (75 employees), that’s $1,500 per day / $37,500 per year. Remember, this is just a 10% lag – imagine what happens when you start factoring in component crashes and total downtime. (By the way, we cite all our sources for these stats in the eBook.)

Now think beyond the technology and operating expenses. Are you considering all of the risks your stack may be posing to your company… and, more importantly, to your customer experience?

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


logoMautic offers the world's only open marketing cloud enabling users to integrate and personalize all their digital properties and channels into a seamless customer experience. Combining the industry's most modern marketing automation platform with best-in-class training and support, Mautic empowers you to deliver higher performing campaigns and content, and achieve superior results. www.mautic.com