Creating An Omnichannel Experience for B2C Brands

We all know what it feels like to have our customer experience compared to other companies. And if you’re a consumer-facing company competing against brands with a LOT more resources, these comparisons can feel particularly unfair. Maybe one of these hits close to home:

Why aren’t your personalized recommendations as smart as Amazon or Best Buy?
Why isn’t your online meal ordering as slick as Starbucks or Shake Shack?
Why doesn’t your mobile app notify me about upcoming services like Tesla or BMW?
Why aren’t your communications as timely and tailored as those from Citi or Ameritrade?

But here’s the good news: creating an omnichannel customer experience is not the insurmountable mountain that some make it out to be.

Read this eBook from Mautic to learn:

The 5 capabilities today’s consumers expect to “just work”
The 4 critical questions you need to answer well in order to thrive in an omnichannel world
The right approach, alignment, and technology that can help you create your own seamless CX

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

Understanding the role of mobile ad exchanges
How to leverage the popularity of mobile devices
5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

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Mautic offers the world's only open marketing cloud enabling users to integrate and personalize all their digital properties and channels into a seamless customer experience. Combining the industry's most modern marketing automation platform with best-in-class training and support, Mautic empowers you to deliver higher performing campaigns and content, and achieve superior results. www.mautic.com