There is little doubt that digital technologies are creating challenges for consumer goods companies, also known as consumer packaged goods (CPG) or fast-moving consumer goods (FMCG) brands. Digitally-native consumer goods startups like Casper, Away, and Glossier, are on the rise and continue to steal market share in the consumer goods landscape. As a result, online sales are booming in the industry and, according to McKinsey, “as much as 30%, or $50 billion, of the CPG industry’s sales growth in the next five years will come from online.” 

This guide lays out the most common challenges and accompanying strategies for today’s consumer goods companies. Complete the form to the right to download it now.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

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Mapp helps companies break away from the pack – without breaking the bank. Mapp Cloud is a badass digital marketing platform that combines customer acquisition and engagement into one simple platform, with built-in, cross-channel capabilities. Underlying Mapp Cloud is Mapp's native customer data platform (CDP) that enables campaigns to draw from real-time, unified customer data, so marketers can be one step ahead of their customer. Mapp also offers an email marketing platform, Mapp Empower, designed for digital agencies.