With today’s customers expecting more and more out of their digital experiences, selecting the right content management system to elevate your websites and other digital touchpoints has never been more important.

That’s no easy task with hundreds of CMS options on the market, each touting itself as the best solution. This guide is meant to help you cut through the clutter to find the system best suited to help your organization achieve its digital dreams.

You’ll be taken from the beginning to end of the selection process to learn about:
  • The differences between various types of CMS and when they work best
  • Finding a system that works for both marketers and developers
  • Creating better RFPs and proofs of concept that zero in on the best choice
  • Answers to common CMS implementation questions

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

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Magnolia is a leading digital experience software company. We help brands outsmart their competition through better customer experiences and faster DX projects. Get full headless flexibility and seamless workflows across best-of-breed digital experience stacks. Global leaders such as New York Times, JetBlue, Avis and Atlassian all rely on Magnolia for maximum reliability, high speed project implementation and exceptional omnichannel experiences.