With today’s customers expecting more and more out of their digital experiences, selecting the right content management system to elevate your websites and other digital touchpoints has never been more important.

That’s no easy task with hundreds of CMS options on the market, each touting itself as the best solution. This guide is meant to help you cut through the clutter to find the system best suited to help your organization achieve its digital dreams.

You’ll be taken from the beginning to end of the selection process to learn about:
  • The differences between various types of CMS and when they work best
  • Finding a system that works for both marketers and developers
  • Creating better RFPs and proofs of concept that zero in on the best choice
  • Answers to common CMS implementation questions

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format



Founded in 1997 with a vision to create the first truly open content management system, today Magnolia is the fastest way to launch digital experiences. Companies who want to move fast and stay flexible choose Magnolia because we blend the power of an enterprise DXP solution with the agility of a headless CMS. We operate globally with offices on five continents and more than 200 Magnolia-certified partners around the world.