It’s time to bridge the gap between IT and marketing. An increasingly digital business world requires a more synergistic relationship between these two teams. But before they can align, the teams need to understand where they are now, where they want to go, and how they need to pivot to get there.

The latest research report from Lytics explores just that — including why IT professionals have more confidence in their strategic partnership than marketers do.


As the first composable customer data platform (CDP) built for enterprises, Lytics’ vision is to fuel the world’s most customer-centric companies. Lytics provides the ultimate security and flexibility for the modern marketing and ad technology stacks, including unparalleled audience insights & AI / ML enrinchments that power smarter audience identification, best-in-class media activation, and a one-of-a-kind flexible and composable architecture. Offering reverse ETL capabilities and the ability to deploy both private instance & private cloud deployments, Lytics’ unique data-driven approach enables brands to leverage their own customer data to increase customer engagement, marketing ROI, customized content recommendations and personalized web experiences.

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