Changes brought about by GDPR and CCPA has led to significant third-party cookie changes.

As the demand for consumer privacy continues to grow, and as third-party cookies continue to crumble, marketers need to look at data privacy in a new way. Consent-minded marketers can use this opportunity to foster a relationship of trust with their consumers through Data Advocacy Panels that help drive high-value customer engagement.

Download this guide from Lytics to learn:

  • The importance of, and relationship between, ‘consumer consent’ and ‘value exchange,’ according to Google’s VP of CPG
  • Why and how first-party data done right can help drive more meaningful, high-value consumer engagement
  • Tips for maintaining privacy-first regulatory compliance and implementing a Data Advocacy Panel

As the first composable customer data platform (CDP) built for enterprises, Lytics’ vision is to fuel the world’s most customer-centric companies. Lytics provides the ultimate security and flexibility for the modern marketing and ad technology stacks, including unparalleled audience insights & AI / ML enrinchments that power smarter audience identification, best-in-class media activation, and a one-of-a-kind flexible and composable architecture. Offering reverse ETL capabilities and the ability to deploy both private instance & private cloud deployments, Lytics’ unique data-driven approach enables brands to leverage their own customer data to increase customer engagement, marketing ROI, customized content recommendations and personalized web experiences.