As the demand for consumer privacy continues to grow, and as third-party cookies continue to crumble, marketers need to look at data privacy in a new way. Consent-minded marketers can use this opportunity to foster a relationship of trust with their consumers through Data Advocacy Panels that help drive high-value customer engagement.
- The importance of, and relationship between, ‘consumer consent’ and ‘value exchange,’ according to Google’s VP of CPG
- Why and how first-party data done right can help drive more meaningful, high-value consumer engagement
- Tips for maintaining privacy-first regulatory compliance and implementing a Data Advocacy Panel
Lytics is the marketer's choice for customer data platform (CDP) technology that combines "the right data + the right data science" to deliver amazing digital experiences and highly effective 1-to-1 campaigns. Our behavioral data-driven approach helps brands to leverage their own data to increase customer engagement by 30% and marketing ROI by 40% using finely targeted campaigns, customized content recommendations and personalized web experiences.