If you pursued a traditional marketing degree in the past 10 or 20 years, you were probably taught about the 5 Ps: product, price, place, promotion, and people. At the time, they were the key pieces of any marketing puzzle. They helped you figure out what you were selling, where you were selling it, how you’d price it, how you’d sell it, and who you’d sell it to.

But here’s the thing: while those Ps still offer a useful framework for setting up a business, the role of marketing has shifted and grown over the years. And marketers are starting to point out that the old Ps aren’t that relevant to their day-to-day jobs.

So, if the old 5 Ps aren’t hyper-relevant to marketing jobs these days, where should we actually focus our energies? The answer lies in another set of 5 Ps—one that has grown and will grow with the evolving roles and technologies of marketing teams.

So, what are these new 5 Ps and why do they matter? How can they transform your customer satisfaction and ROI?

In this white paper, you’ll learn:
  • Why the old 5 Ps of marketing aren’t quite cutting it in today’s digital world
  • What the new 5 Ps are and why they matter
  • Why digital transformation is essential to marketing success today
  • How the new 5 Ps drive real business results
  • How CDPs, DMPs, and CRMs handle (or don’t handle) digital transformation via the 5 Ps
  • How your company is doing with the new 5 Ps today

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

People are multi-dimensional. Serving the right experience requires a real-time understanding of how they behave, what they care about, and when and where they expect your brand to engage. Lytics is a smart customer data platform (CDP) that removes complexity and helps marketers serve experiences as unique as the individuals who receive them. That's why brands like Nestlé Purina, Heineken, Atlassian and The Economist trust Lytics to deliver the best experiences to their customers.www.lytics.com

So, if the old 5 Ps aren’t hyper-relevant to marketing jobs these days, where should we actually focus our energies? The answer lies in another set of 5 Ps—one that has grown and will grow with the evolving roles and technologies of marketing teams.