Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.
This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.
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People are multi-dimensional. Serving the right experience requires a real-time understanding of how they behave, what they care about, and when and where they expect your brand to engage. Lytics is a smart customer data platform (CDP) that removes complexity and helps marketers serve experiences as unique as the individuals who receive them. That's why brands like Nestlé Purina, Heineken, Atlassian and The Economist trust Lytics to deliver the best experiences to their customers.www.lytics.com