Today, data solutions—like CDPs and DMPs—are the #1 technology being implemented by Enterprise companies. And with 70% of IT execs saying data technology contributes to revenue growth, this rush toward a more data-centric marketing model should come as no surprise.

But once you know you need a data solution, how do you find the right one? In a market that’s getting more saturated every day, how do you know which technology is best for your business? What’s the difference between the big data acronyms? Which solution (or combination of solutions) will move you toward your unique business and marketing goals?

In this latest white paper from Lytics "CDPs and DMPs: Demystifying Data Management for Marketers", you’ll learn:
  • What CDPs and DMPs really are and how they’re different
  • The unique value of each technology
  • The difference between first- and third-party data
  • Why 82% of marketers question the reliability of third-party data—and why we think sometimes it can be valuable anyway
  • How CDPs and DMPs handle data privacy
  • How to figure out which technology (or combination of technologies) is right for your business 

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

People are multi-dimensional. Serving the right experience requires a real-time understanding of how they behave, what they care about, and when and where they expect your brand to engage. Lytics is a smart customer data platform (CDP) that removes complexity and helps marketers serve experiences as unique as the individuals who receive them. That's why brands like Nestlé Purina, Heineken, Atlassian and The Economist trust Lytics to deliver the best experiences to their customers.www.lytics.com

What are CDPs and DMPs? How are they different? Can they work together? And why might I need one?