Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.
This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.
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Lytics is the marketer's choice for customer data platform (CDP) technology that combines "the right data + the right data science" to deliver amazing digital experiences and highly effective 1-to-1 campaigns. Our behavioral data-driven approach helps brands to leverage their own data to increase customer engagement by 30% and marketing ROI by 40% using finely targeted campaigns, customized content recommendations and personalized web experiences.