In a world where companies with data-driven marketing strategies are six times more likely to be profitable than their competition, Customer Data Platforms (CDPs) have become an essential foundation for marketers. Which is probably why about 78% of Enterprise companies have or are planning to implement a CDP in the near future.

Download this free guide from Lytics and find out what a CDP is and does, how it can help you reach your business goals and what questions you should be asking at every step along the way.
  • How do you decide between tech partners?
  • What should you look for in a CDP?
  • How can it really help you reach your business goals?
  • How do you set your teams up for success once you have it?


Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

People are multi-dimensional. Serving the right experience requires a real-time understanding of how they behave, what they care about, and when and where they expect your brand to engage. Lytics is a smart customer data platform (CDP) that removes complexity and helps marketers serve experiences as unique as the individuals who receive them. That's why brands like Nestlé Purina, Heineken, Atlassian and The Economist trust Lytics to deliver the best experiences to their customers.www.lytics.com