Unifying the data that resides in your martech stack is a huge challenge – one that costs US brands millions of dollars annually. Nearly half of marketers surveyed say data silos affect their ability to engage, support and meet customer needs; more than half say that marketing initiatives are constantly delayed by slow data integration.
 
How much are data silos costing you? Can you honestly say that your customer data is clean, unified and consistent across all marketing channels?
 
Join our martech experts as they explain how unifying customer data can result in a more efficient martech stack – to deliver more compelling marketing messages and, ultimately, customer experiences.

Attend this webinar and learn:

  • How to architect your martech stack to unify your customer data silos and maximize stack efficiency
  • Identity resolution techniques that increase customer data accuracy as well as knowledge of your customers across the organization
  • Brand case studies that demonstrate how leading brands approach their martech stack to improve data ROI

Speakers:

Matthew Mobley, CTO, Merkle
Matt leads Merkle’s Enterprise Technology Group and has 20 years of IT experience with 16 years focused on marketing technologies. He has helped clients evolve and improve their marketing efforts around multi-channel customer relationship management, and he has specific experience from traditional data warehousing to big data management, and from analysis to channel execution.
James McDermott, Co-founder & CEO, Lytics
James is the Co-founder and CEO of Lytics. He was previously CEO of Storycode, a mobile software company acquired by Postano, and VP, Business Development at Webtrends, an analytics and optimization company.


Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

Lytics customer data platform enables marketers to build personalized digital experiences and 1-to-1 marketing campaigns by focusing on behavioral data and combining it with our advanced data science and machine learning decision engine. In a world where brands need to compete with Amazon, Netflix, and Spotify, Lytics help them thrive. Their customers include General Mills, Live Nation, Nestle Purina, Industry Dive and Yamaha. www.lytics.com