Unifying the data that resides in your martech stack is a huge challenge – one that costs US brands millions of dollars annually. Nearly half of marketers surveyed say data silos affect their ability to engage, support and meet customer needs; more than half say that marketing initiatives are constantly delayed by slow data integration.
 
How much are data silos costing you? Can you honestly say that your customer data is clean, unified and consistent across all marketing channels?
 
Join our martech experts as they explain how unifying customer data can result in a more efficient martech stack – to deliver more compelling marketing messages and, ultimately, customer experiences.

Attend this webinar and learn:

  • How to architect your martech stack to unify your customer data silos and maximize stack efficiency
  • Identity resolution techniques that increase customer data accuracy as well as knowledge of your customers across the organization
  • Brand case studies that demonstrate how leading brands approach their martech stack to improve data ROI

Speakers:

Matthew Mobley, CTO, Merkle
Matt leads Merkle’s Enterprise Technology Group and has 20 years of IT experience with 16 years focused on marketing technologies. He has helped clients evolve and improve their marketing efforts around multi-channel customer relationship management, and he has specific experience from traditional data warehousing to big data management, and from analysis to channel execution.
James McDermott, Co-founder & CEO, Lytics
James is the Co-founder and CEO of Lytics. He was previously CEO of Storycode, a mobile software company acquired by Postano, and VP, Business Development at Webtrends, an analytics and optimization company.


Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

People are multi-dimensional. Serving the right experience requires a real-time understanding of how they behave, what they care about, and when and where they expect your brand to engage. Lytics is a smart customer data platform (CDP) that removes complexity and helps marketers serve experiences as unique as the individuals who receive them. That's why brands like Nestlé Purina, Heineken, Atlassian and The Economist trust Lytics to deliver the best experiences to their customers.www.lytics.com