Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.
This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.
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Lytics, the pioneer of adaptive digital marketing, provides a marketing activation platform that integrates all touchpoints, surfaces previously undiscoverable behaviors of customers and prospects, then proactively recommends how to target audiences across web, mobile, email and social. Connected consumers evolve faster than traditional marketing. Lytics goes beyond the usual analytics and insights to action. By unifying and activating audience data, Lytics anticipates trends and enables creative ideas to come to life. Customer-centric companies take advantage of the Lytics platform’s data science and predictive analytics to supercharge brand loyalty, improve conversion rates, increase customer lifetime value and drive revenue growth. www.lytics.io