Paid Media in 2027: The Agency Playbook

Paid Media in 2027: The Agency Playbook prepares agency account managers for a year of rapid change across Google, Meta, Microsoft Ads, TikTok and ChatGPT ads.

Combining new survey data from 110 US agency marketers and consultants with practical advice from experts including Mike Ryan, Navah Hopkins, Matt Beswick, Nils Rooijmans and Fiona Darley, it covers what's changing on each platform, how to stay ahead of client questions, and why traffic quality has become a retention issue: 58% of agency marketers have lost a client or had a retainer reduced over traffic quality or fake leads. Includes platform checklists and client conversation guides for 2027.

Lunio is an ad traffic verification platform that helps advertisers and agencies detect and block invalid traffic across Google, Microsoft, Meta and LinkedIn. By filtering out bots, fake clicks and spam leads in real time, Lunio makes sure budgets reach genuine users and keeps the data feeding automated campaigns clean.