This report gives a comprehensive view of the email landscape, uncovering how email marketers get things done. We’ll cover all stages of the email workflow, including production, engagement, acquisition, and ROI—as well as a look into the future at the next twelve months of email.

Research, writing, design, development, segmentation, sending, and analysis are all pivotal aspects of email marketing—so how exactly are email marketers doing it? Find out in Litmus’ State of Email Workflows report for the latest email marketing workflow data, trends, and best practices.


Litmus is an all-in-one email marketing solution that enables your entire team to send error-free emails and drive immediate impact—regardless of their technical coding knowledge. In today’s zero patience economy when consumers are bombarded with thousands of ads and emails each day, your message can cut through the clutter and rise above the rest. 

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