Ok marketers. Email marketing pop quiz time.

Do your emails magically find their way to the inbox once you’ve hit send?

Or do your emails go through a nuanced process behind the scenes before they make it into your customer’s inbox?

While it may seem like magic to some, making it into the inbox doesn’t have to be a guessing game. You can take real, actionable steps to improve your email deliverability — all while increasing customer engagement and eliminating wasted spend. Email deliverability (sometimes called inbox placement) can be very complex — but it’s worth trying to understand. By landing your emails successfully in the inbox, you can make the most of your time, money, and effort. That’s exactly why Litmus teamed up with Salesforce to create this four-part guide to understanding email deliverability.