Email is essential, and remains a dominant channel for marketers, consumers, and the overall success of a business. Litmus's 2021 State of Email survey found that over 90% of respondents said email is at least “somewhat critical” to their companies’ overall success, and 41% said it’s “very critical.” That’s 30% higher than pre-pandemic sentiment in 2019.

With email being so essential and critical, it’s important for email marketers and email designers to stay up to date with the world of email. This white paper is a snapshot view of the trends Litmus has seen in so far in 2022.


Litmus is an all-in-one email marketing solution that enables your entire team to send error-free emails and drive immediate impact—regardless of their technical coding knowledge. In today’s zero patience economy when consumers are bombarded with thousands of ads and emails each day, your message can cut through the clutter and rise above the rest. 

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