You spend time, money, and resources on your email marketing. You rely on it to help drive business and revenue. In fact, if you’re like the marketers Litmus surveyed for their State of Email Report, it’s the channel you rely on the most for marketing effectiveness. But shifts like Apple’s Mail Privacy Protection, evolving email capabilities like personalization and dynamic content, and the looming end of third-party cookies are changing how marketers approach their email marketing strategy—and how they measure campaigns. Litmus created this guide to help you do just that. 


Litmus is an all-in-one email marketing solution that enables your entire team to send error-free emails and drive immediate impact—regardless of their technical coding knowledge. In today’s zero patience economy when consumers are bombarded with thousands of ads and emails each day, your message can cut through the clutter and rise above the rest. 

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