As modern consumers, we expect to receive emails containing the perfect product selection each time we check our inbox, sometimes even before we know we need something. But how do brands know to send perfectly curated messages with the right information, at just the right time?
That’s where dynamic content comes into play. Incorporating dynamic content to create personalized emails not only resonates with subscribers, it also improves engagement and increases conversions. In fact, consumers are 80% more likely to make a purchase when a brand offers personalized experiences.
But the process of personalization can raise more questions than answers, including:
- How can you get started with dynamic content?
- What customer data is required?
- How can you scale?
In this guide, we’ll explore and provide solutions to those challenges.