In 2019, companies dependent on search traffic found out that, for 51% of all searches performed, Google fails to deliver a click to any external website. The data behind the growing number of these “Zero-Click Searches” prompted preeminent search expert Rand Fishkin to proclaim that Google is now undeniably “everyone’s competitor” in search.

This white paper demonstrates the solution to this new “Zero-Click Google World” is to beat Google to the punch -- creating landing pages that serve longtail search better than Google can.

Additionally, this white paper will share results of cases where websites have automated this process with a new type of growth marketing technology. The solution works the same for both Paid and Organic search, and the strategy used is supported by Google itself.

This white paper is geared to those in marketing responsible for delivering continued, measurable growth of web traffic, revenue, or leads.

Download the white paper today to learn more!

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format



Founded in 2013 by an ex-Googler and a successful Internet entrepreneur, Longtail UX is transforming how businesses approach website optimization and search marketing. Our patented landing page automation technology gives businesses the unique ability to connect users to products in one click for any number of search term variations across SEM and SEO. Our technology integrates into client websites effortlessly so businesses can concentrate on what they do best. We have clients across Australia, the U.S. and Latin America including Kogan, Adore Beauty, Graysonline, Car Next Door and LatAm Autos.