Back to Basics: Your guide to building an effective mobile engagement strategy

Mobile engagement is a critical part of the customer experience. To deliver outstanding mobile experiences, it’s important to make sure you have a firm grasp on mobile engagement basics.

This guide is designed to answer the questions on the minds of mobile engagement beginners, and covers the building blocks of a great mobile app strategy.

In the guide you can expect to learn about:

Goals for your mobile engagement strategy
Mobile tactics you can take to reach these goals
Audience segmentation within a mobile app engagement solution
Workflows within a mobile engagement solution
Analytics that inform your mobile decision-making

Download The Guide

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Upland Localytics is a mobile app marketing and analytics software that enables marketers to connect with their customers on a deeper level. Rich mobile app and web analytics, combined with detailed campaign reporting, means Localytics goes beyond clicks and opens to understand engagement, retention, conversions, and uninstalls. Mobile app ROI is improved by knowing what is driving revenue and what tactics are bringing customers back to your app. Upland Localytics is part of Upland’s Customer Experience Management portfolio.