The 4 stages of personalization

Personalization can be an effective strategy!

Per Salesforce’s State of the Connected Customer, 57% of customers are willing to provide their data in exchange for a more personalized experience. The problem is that only 22% of customers are satisfied with the level of personalization that brands are delivering.

Where are brands missing the boat, and what are most brands actually doing in terms of personalization?

Upland Localytics analyzed 23 billion push notifications in an attempt to figure that out. What we discovered is that there are four distinct stages of personalization.

This eBook will help you to understand what opportunities are available to you to improve the effectiveness of your marketing efforts.

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Upland Localytics is a mobile app marketing and analytics software that enables marketers to connect with their customers on a deeper level. Rich mobile app and web analytics, combined with detailed campaign reporting, means Localytics goes beyond clicks and opens to understand engagement, retention, conversions, and uninstalls. Mobile app ROI is improved by knowing what is driving revenue and what tactics are bringing customers back to your app. Upland Localytics is part of Upland’s Customer Experience Management portfolio.